Sales & Marketing: 11 reasons why CPQ is convincing

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CPQ (Configure, Price, Quote) is more than just a tool - it is the decisive lever in modern sales. It enables even highly complex products to be configured quickly, error-free and customized, prices to be calculated in real time and suitable quotations to be created immediately. This not only ensures faster deals, but also massively reduces the day-to-day workload for sales staff. Fewer queries, fewer errors - and more focus on selling.

Advantages

1. Error-free quotations, despite complex products
CPQ masters millions of variants - quickly and error-free. An intelligent set of rules in the background ensures that only technically feasible and sensible product variants are created.

2. Offers in minutes instead of days
Speed counts - especially when it comes to quotations. With our solution, you can automate your entire quotation process and reduce the creation time from several days to just a few minutes. 

3. Difficult to understand products, easy to sell
Many B2B products require explanation. CPQ makes them understandable and tangible through intuitive user guidance and 3D visualization - even for non-experts.
 
4. Feedback loops with the technology? Superfluous.
All rules for technical feasibility are stored in the system. This allows the sales department to work independently - correctly, quickly and without specialist knowledge.

5. New employees? Ready for action immediately.
Thanks to clearly structured processes and an intuitive interface, even new team members can start working productively straight away. There is no need for lengthy training - getting started is a breeze.
 
6. Goodbye, Excel chaos.

Instead of scattered tables, there is a central platform with constantly updated data. Across all sales channels. Everyone works with the same, correct information.

Team discusses diagrams with blue graphics

7. Prices and discounts under control
CPQ manages even complex price and discount structures centrally and clearly. This makes it easy to map individual conditions for sales staff, dealers or distributors

8. Parts lists and drawings at the touch of a button
A quotation is often followed by a lot of manual work - parts lists, drawings, documents. With the Combeenation solution, all documents are created automatically and error-free.
 
9. More cross- & upselling potential

Sales staff often only sell what they know. CPQ actively suggests suitable additional products or alternatives.
 
10. Analysis options

With CPQ, offers can be analyzed according to articles, components or other criteria. This allows you to recognize trends at an early stage and make informed decisions based on current data.
 
11. One tool for all sales channels

Whether direct sales, web store or dealer portal - all channels use the same product logic, prices and configuration rules. Changes only need to be maintained once and are immediately available everywhere. This reduces effort, avoids errors and ensures consistent offers.

EXCURSE

One company, four sales channels

Practical example: A central CPQ solution eliminates the need for separate tools for each sales channel.

  • Consistent offer quality
  • Central price and discount control
  • Reduction of errors and queries
  • Seamless integration into the system landscape
Hand holding a paper rocket.

The 3 areas of a CPQ solution

CONFIGURATOR

Define product rules, select possible variants and display them in 3D.

CONFIGURATOR DETAILS
PRICE MANAGEMENT

Calculate price and discount models automatically - directly in real time.

TO PRICE MANAGEMENT
quotation MANAGEMENT

Create quotations quickly, accurately and without errors - in just a few minutes.

to quotation MANAGEMENT

Now with 
your CPQ solution
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Working together to find the best solution - without obligation and tailored to your company.

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