Golf simulator configurator for passionate players

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A man plays with a golf simulator configurator

THE COMPANY

The journey of the American company "The Indoor Golf Shop" began when CEO Rene Delgado realized the challenges of piecing together a golf simular system from all the available components. Driven by an unwavering desire for outstanding customer service and first-class products, "The Indoor Golf Shop" has grown into a leading and reputable provider in the market by solving this problem by building complete "done for you" golf simulator packages to take the guesswork out of buying a simulator.

Shopify Logo in black.

STORE SYSTEM
The configurator was combined with the SHOPIFY store system.

THE CHALLENGE

No limits

While exceedingly successful, "The Indoor Golf Shop" also recognizes customer expectations evolving in a way that demands more bespoke/custom golf simulator options, "The Indoor Golf Shop" was faced with the challenge of offering an immense selection of different parts from different manufacturers. However, not all of them can be combined in any way. This can quickly lead to confusion for customers, as it is unclear which components are compatible with each other. The overarching goal was to develop a tool that would enable both experienced and inexperienced people to identify the compatibility of the individual parts. In this way, both private and business customers should be able to find the right products quickly and accurately to build a full golf simulator specifically designed around their needs.

Detailed picture of a golf simulator
THE SOLUTION

Guided Selling

The focus of the configurator is on strong visualization for an intuitive and immersive buying experience. In a guided selling process, customers are walked through the selection process and only variants that can be combined accordingly are permitted. The configuration starts empty and users have the opportunity to build up a 3D scene step by step. This offers the advantage that not all parts have to be purchased at once. For example, customers can decide to buy just the mat without having to complete the entire configuration

Screenshot of a golf simulator configurator
Golf simulator configurator

Highlights

Addressing different target groups

The configurator offers three options for addressing target groups:

  • "Build My Simulator": Walks the customer through the process of building a custom golf simulator piece by piece.
  • "Custom Design & Install": For those who are looking for something really special, the customer can leverage the Golf Simulator for ideas, and then request support from "The Indoor Golf Shop" to have that simulator designed from scratch and built into their own.

Quality of the 3D models

The quality of the 3D models in this configurator is particularly noteworthy. These detailed models were created based on excellent photo references from "The Indoor Golf Shop". The 3D models make it immediately recognizable whether the respective components are premium or standard products (surface, lighting, etc.). Even the smallest details such as the application of patches were carefully integrated. It is also impressive that despite the high quality, the file sizes are surprisingly small, which in turn optimizes loading times and enables a smooth user experience.

Staging in 3D space

An immersive 3D environment is staged in the golf simulator, which creates an additional dimension of authenticity through sophisticated floor reflections.

Independent maintainability

It is possible to maintain data yourself. These are entered in an Excel list and then uploaded. Thumbnails can also be exchanged independently.

Lead transfer to the CRM system

If an inquiry is received from a potential customer, an email is sent to "The Indoor Golf Shop" and a lead is automatically created in the CRM system at the same time.

65 %
higher revenue per session
124 %
higher average order value
21 %
higher conversion rate
Combeenation has been an invaluable partner in delivering this innovative experience to our customers. Their exceptional work and profound expertise in the 3D configurator space have been instrumental in our success. They assisted us with complex technical aspects of our simulator build and provided comprehensive training for in-house maintenance. We are extremely pleased with our decision to partner with Combeenation on what is fast becoming a cornerstone of our customer experience!
Bill Graham ,
Vice President , eCommerce at "The Indoor Golf Shop"
Video

The configurator in action

Discover the functionality of a unique golf simulator configurator that allows maximum flexibility. Experience outstanding visualization, ease of use and excellent performance.

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over the competition now.

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