Relaunch for configurators made easy

Author: Elisabeth Sonnleitner

The term relaunch is used to describe a new design. This can apply to a product, a service, a website or even a configurator. A configurator relaunch is when the design changes significantly and a new version is published.

What are the reasons for a relaunch?

It makes little sense to relaunch a functioning and appealing configurator. However, if the look, usability or performance are no longer up to date or you are getting a new corporate design, you should definitely consider a relaunch.

What needs to be considered when relaunching a configurator?

A question that companies often ask themselves too late, because attention should already be paid to a modular structure when creating the configurator. This structure provides a separation of product logic and optics. The great thing about the two modules: they act independently of each other. If you want to change the look and start a relaunch, the complex product logic in the background remains untouched.

Product logic
All rules for the combinability of the individual characteristics are defined here. Can I combine "Component A" with "Component B"? Can I use "Material A" with "Component Z"? What is the maximum size? ...
Optics (Design & Usability)
To achieve the highest possible customer satisfaction, configurators must be visually appealing and user-friendly. Therefore, it is recommended to question the usability again and again. This includes navigation, user guidance, loading times, clarity,..!

Configurator checklist

Avoid stumbling blocks.

Do configurators depend on websites & store systems?

Configurators from Combeenation are independent of websites and store systems. They can be integrated into both new and old websites and can be edited independently. Combeenation relies on a cloud-based solution. In case of a relaunch, no new installation or upgrade is necessary. Without you noticing it, a new version is installed in the background. Do you know the difference between a cloud configurator and a premise configurator?

What does the relaunch of a configurator cost?

The costs cannot be defined as a general sum, but vary depending on the complexity of the revision. However, we can guarantee one thing: With little money and time, a configurator can be completely revised so that it is adapted to the current design - without changing the underlying product logic.

How long does the revision take?

Here, too, it is not possible to specify a general time frame. Experience shows that a relaunch can be successfully completed in just a few weeks and your configurator will shine in new glory.

Practical example: configurator relaunch at Pieno

"As a family business, we have been driven for more than 45 years to build the technically perfect front door so that our customers can enjoy decades of design and function." Mario Pilsl, CEO of PIENO

However, the perfect front door is not a standard product. As unique as customers are, so are their front doors. They reflect their taste and character. At Pieno, special solutions are the standard. Customers are free to choose from a wide variety of surfaces, materials, colors, finishes or personalizations and combine them individually using a configurator.

Pieno's front door configurator was a pioneer in its field, one of our first customers and has been in use for more than 8 years. In the course of a planned website relaunch in 2020, Pieno realized that the look of the configurator no longer matched the rest of the company's appearance.

In relatively few steps, Combeenation gave the existing configurator a new look and revised the complete usability and appearance.

The complex product logic in the background was created years ago and remained untouched during the relaunch. This is not a matter of course. There are countless providers where a configurator has to be relaunched after years because the software is no longer compatible with the changed requirements/circumstances.
The product was not changed and yet the customer perceives a completely new configurator with significantly improved usability.

Test the Pieno front door configurator now!

Tip: Configurators should by no means be regarded as a static solution. They should also be adapted and updated from time to time. In this way, they can always provide the customer with the optimum buying experience and at the same time stand out from the competition.

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