Create your individual online configurator

It is one of the best features on sales websites, which ensure that your customers not only stay longer on your online store, but also deal more intensively with your products: We're talking about online configurators.

What is an online configurator anyway?

The product configurator has made a name for itself in the car trade. Here, it has long been common practice for customers to personalize their product and adapt it entirely to their own requirements. Offline, it has always been the order of the day in the trade to individualize one's product. What was possible at the carpenter's around the corner can now also be realized on your website. This gives you the chance to provide your sales department with a completely new tool. Your visitors can not only visualize your products in an optimal way, but also place individual orders. In cases where your customers are not able to order directly, your sales team can discuss the desired configuration during the sales meeting.

What are the advantages of an online configurator for you as a dealer?

Your customers are not the only ones who benefit from your product configurator. You as a retailer also benefit from various advantages:

1. You are building customer loyalty: Your visitors stay longer on your website and furthermore, people with individualized products feel more connected to the product and the manufacturer. The product is tailor-made and fulfills the customer's wishes much better than any mass-produced item.
2. You have to explain less: Especially in industries with products that require explanation, your sales staff will have an easier time if visitors can literally get a picture of your products on the website through 3D renderings. The online configurator shows your customers how the different configurations affect the appearance and function of your products. This starts with the color and goes on to the variety of functions and materials. In addition, explanations can be given about the individual features, which functions they fulfill and which other combinations are possible and useful. In this way, you can achieve further sales.
3. You gain attractive market insights: Your customers will choose some configurations more often, others less often. By analyzing this data, you can tailor your product portfolio to your customers' preferences. With the built-in analytics feature, your store now provides you with even more real-time data that you can use to drive more success and more sales.
4. You can create offers more easily: Your product configurator will of course only provide your visitors with the options that you have in your portfolio. For this purpose, your configurator is programmed according to your wishes. Your store can create spot-on offers in real time. If desired, the order can be triggered immediately or your sales department will receive the data and can then create the offers for the respective desired product directly and without errors.
5. You can present your products in a professional and marketing-friendly way: Even our smallest package contains so-called augmented reality. This means that your customers can see the product in a real environment on your homepage and thus get an immediate idea of how it will look in their home. A picture is worth a thousand words, as the saying goes. You can use this effect, because the visualizations in your configurator are really good salespeople.
6. You produce using the build-to-order process: This is a concept that has long been used in letterpress printing - you only produce once your customers have decided on the configuration they want. Your company can even reduce its stock, because you no longer have to store your products in the different variants.

What are the advantages for users of an online configurator?

1. Products can be customized: People love it when their wishes are fulfilled. The configurator achieves exactly this effect. Your customers receive their absolutely individual product that perfectly meets their own requirements. This way, no one has to compromise.
2. Products can be experienced live: With our product configurator, we ensure that no questions remain unanswered for your customers. They can experience all variants live and see them directly in a 3D model. Thanks to the real-time display, your visitors can also decide directly without having to ask questions.
3. Your configurator is permanently available: Especially very variant-rich products can be explained by your online configurator right on the website. This is valuable time that your customer service does not have to spend on the phone. Your customers can find out about the functions and design of your products day and night and, above all, decide to buy them around the clock.
4. Playful approach to your products is possible: Many people love to deal with the product before buying it and play around with the different possibilities. Your product configurator makes exactly that possible on your website. This allows your customers to discover interesting features and create the perfect product combination for themselves at an acceptable overall price without many queries from your sales staff.

What are the requirements for our online configurator?

If you currently have a website, you already meet all the requirements. No separate programming is necessary. Our product configurator can be implemented directly into your website using iFrame. Alternatively, we also offer plugins to your store systems.
 

How much does it cost to create an online configurator?

The price is the best part of our configurator: depending on your needs, you can choose the package you want for your configurator. Registration and use of the platform is free of charge for the first 30 days. The monthly costs for using the platform are only incurred if you decide to continue using it after the 30-day trial period.  We will be happy to advise you on which package and which features best suit your requirements.

Which package should you choose?

We deal with our configurator every day. You don't and maybe you have lots of questions now. That's why we're happy to take the time to answer all your questions, so that you end up with exactly the configurator that best suits you and your business. The best way to do this is to simply get in touch. We look forward to hearing from you.