Is a configurator mobile optimized?

Author: Elisabeth Sonnleitner

Of course, configurators can be optimized for smartphones. This is an important aspect, because the Corona pandemic has made the smartphone an indispensable device for online shopping. In this blog article, we address the increasing importance as well as the aspects to consider in mobile optimization.

What must a mobile optimized configurator be able to do?

A configurator that is optimized for mobile devices automatically adapts to the size and resolution of the screen on which it is used. This ensures that all the configurator's functions and content are easily recognizable and usable on a smaller screen. This can be achieved, for example, by using responsive web design, in which the display and layout of the configurator elements adapt dynamically.

What do you have to pay attention to in mobile optimization?

When adapting a configurator for mobile devices, it is of great importance to ensure usability. The interaction elements should be optimized for touch operation and be easily accessible without users having to zoom or scroll heavily. A clear and intuitive user interface also plays an important role in making navigation and configuration easy and efficient on a small screen. In addition, it is important that a configurator-friendly design also takes into account the special requirements of mobile devices in terms of loading times and device performance. The file sizes of graphics and other resources should be optimized to enable fast and smooth use of the configurator even when bandwidth is limited or the Internet connection is unstable. Below we highlight the most important points to consider:

• Responsive design: It must be ensured that the configurator is displayed optimally on different mobile devices and screen sizes. The design should automatically adapt to the screen size and provide a user-friendly experience.
• Fast loading times: Mobile users:inside expect fast loading times. Images and other resources need to be compressed to minimize loading times.
• Device performance: Mobile devices usually do not have the same performance as laptops or computers. The configurator must therefore be optimized for these devices in terms of performance.
• User-friendly navigation: The configurator must simplify navigation within the application to enable intuitive operation on mobile devices. Clearly defined buttons and icons should be used to facilitate interaction. It is important to ensure that the configurator is compatible with common touch gestures such as swiping and zooming.

• Reduced data entry: The configurator should minimize the need for extensive text entry on mobile devices. Instead, drop-down menus, sliders, or touch selection options should be used to make the configuration as user-friendly as possible.
• Consistent user experience: it is important to ensure that the user experience is consistent across all mobile devices. The configurator features and options should be the same for users regardless of whether they are using a smartphone or tablet.
• Cross-browser compatibility: the configurator should be tested on different mobile browsers to ensure that it works properly and looks consistent across different platforms and operating systems.
• Focus on key features: When optimizing for mobile devices, it is crucial to focus on the core functions of the configurator. Do not overload the mobile version with unimportant functions, but focus on the essentials.
• Conduct usability tests: Regular usability tests with real users are essential to get feedback on the mobile user experience and identify potential areas for improvement.

Taking these aspects into account can ensure that your configurator works optimally on mobile devices and that the user:s experience is user-friendly.

What is mobile first?

The mobile-first approach involves developing and optimizing a configurator or website primarily for mobile devices. The design and user experience are geared towards small screens and touch operation from the outset. The goal is to ensure that content and features are as accessible as possible on mobile devices and provide an outstanding user experience. Mobile first has immense importance in web design today as mobile devices have become the preferred platform for internet access. By prioritizing development for mobile devices, businesses can ensure that they effectively reach their target audience and provide a positive user experience regardless of the device used.

Is every configurator automatically mobile optimized?

In rare exceptional cases, it may not make sense to optimize a configurator for mobile use. Such a scenario occurs when there is an exceptionally large number of configuration options (emphasize is on "exceptional") that simply cannot be displayed on a small smartphone screen anymore. In such cases, we recommend the note "Full configuration only available on desktop".

Furthermore, it may happen that one decides to use an internal sales configurator that is exclusively used on laptops. In such a case, it only makes sense to optimize the configurator for mobile devices when customers can place their orders via their cell phones.

What are the advantages of mobile optimization for a configurator?

Imagine you are browsing the Internet and want to buy a cabinet. You want to configure it according to your wishes and put it together individually. However, you discover that the configurator is not optimized for use on mobile devices. You have to scroll endlessly, the operation is not intuitive and the loading times are long. You are frustrated and annoyed. What would you do in such a situation? You would probably bail out and switch to the competition. Therefore, it is extremely important to have a configurator that is optimized for mobile use. Optimizing a configurator for mobile devices makes the experience of the product more accessible for users and makes online shopping an engaging experience. A configurator that is optimized for mobile devices automatically adapts to the screen of the device in question and optimizes the user interface accordingly. This enhances the user experience by making items and options easier to reach and navigate and interact with on the smaller screen. As a result, a seamless and user-friendly configuration experience leads to higher sales and increased conversions.

Conclusion: Why a mobile optimized configurator is important

As already mentioned in the previous points, in the vast majority of cases it is essential to optimize the configurator for mobile use. A look at your Google Analytics data will confirm that the majority of your users access your website via mobile devices such as smartphones or tablets. In fact, a study by Bitkom shows that 60% of users already make their purchases on the Internet via smartphone, and this trend shows an annual increase.