3 best cases from the construction industry: Does a configurator generate more inquiries?

Author: Elisabeth Sonnleitner

In the fast-moving construction industry, the implementation of innovative technologies is crucial in order to remain competitive and attract new customers. One promising approach that is becoming increasingly important in this context is the integration of 3D configurators. But how effective are such configurators really? In this article, we take a look at three best cases from the construction industry and analyze whether the use of configurators actually leads to an increase in inquiries.
 

Best Case: Leitl Garages

Leitl is the perfect partner when it comes to single, double or large garages. The prefabricated reinforced concrete garages are fully equipped with all the necessary installations and delivered directly to your front door by special transporter. They are erected in just 15 minutes.
 

Challenge: Uncomplicated quotation preparation

Before the configurator, Leitl employees had to constantly ask for details for quotes over the phone. The search for efficiency led to Combeenation, where the solution for faster quotation preparation was found. After all, as is generally known, the time it takes to prepare a quote plays a decisive role alongside the price.
 

Solution: Efficiency

The configurator makes it possible to quickly record the most important garage parameters, eliminates time-consuming queries and promptly provides customers with customized offers. Thanks to Combeenation's intelligent logic, only feasible sizes are presented. The large number of product options is cleverly integrated into the configurator, ensuring simple, intuitive usability despite the numerous selection options.
 

Garage configurator results:

• 30 % more inquiries
• 50 % time saving in the quotation process
• 40 % more website hits

To the detailed case study of the garage configurator.

Best Case: Hall offices from Bückeburg

Bückeburger Raumsysteme designs, develops and builds individual hall offices in a modular system that are perfectly tailored to the needs of its customers.
 

Challenge: More leads

The company had the challenge of showing its customers the options for standardized hall offices. The questions were asked again and again:

• How can the high bounce rate be reduced?
  What options are there for generating leads or qualified inquiries?
   

Solution: Lead generator

By implementing the Combeenation configurator, an impressive tool has been developed that automatically generates requests. Customers can now easily plan their individual hall offices online. The precise display allows each wall element to be selected and configured as required. Thanks to the real-time 3D display, all changes are immediately visible. When customers click on "enquire", the sales department receives qualified lead data.
 

Results Hall office configurator:

• Up to 30 % more conversions
• Up to 50 % acceleration in the quotation process
• Up to 18% increase in the win/loss ratio

To the detailed case study of the hall office configurator.

Best Case: Schrack configurator for meter distribution & distribution panel

For decades, SCHRACK TECHNIK has distinguished itself among its customers in the low-voltage sector as a competent partner for power engineering, industrial and switchboard construction, building installation technology, safety lighting and plant engineering, data network technology, lighting technology and photovoltaics.
 

Challenge: Effortless quotation preparation

The implementation of an meter distribution & distribution panel can vary considerably, especially with regard to the meter distributor, which can differ depending on the Austrian federal state. The aim was to make the selection process as simple and intuitive as possible for customers, without them having to rely on the support of sales staff.
 

Solution: Save time

Thanks to the appealing visualization and filter option of the products, customers can find the right distributor for them very quickly. The result: a quote can be requested quickly and easily or the product can be ordered directly. And by integrating the "Accessories" section into the configurator, the cross-selling potential can be effectively maximized. Customers are automatically shown corresponding accessory products for the selected product.
 

Results configurator for installation & meter distributors:

• 50 % more inquiries
• 50 % time saving when preparing quotations
• 30 % more cross-selling

To the detailed case study of the Schrack configurator for meter distribution & distribution panel.

Criteria that determine the number of requests for configurators

Note: A configurator alone is no guarantee for more inquiries. It is comparable to sports shoes, which do not automatically lead to a 10 km run. It's the conditions and requirements that have to be right. But don't worry, these criteria are not difficult to fulfill. We have summarized them for you below, and ideally you will be able to answer "yes" to them:

• My product makes it possible to make individual adjustments and personalizations.
  There is a demand for my product on the market.
• My website or product page has sufficient traffic (pay particular attention to this for start-ups or unknown companies).
• My configurator has a clear objective, such as increasing inquiries or supporting sales.
  The users of the configurator benefit from a user-friendly UI/UX (corresponding personas are defined in advance).
• I ensure that the configurator is continuously and consistently adapted and updated, for example by integrating new products, options and prices.
• An effortless purchasing process is ensured, including a functional store system and efficient processing of e-mail inquiries.

For more in-depth explanations of the above bullet points, see the related blog article: Sales increase through product configurator.

Conclusion: Does a configurator generate more inquiries and leads?

The question of whether a configurator leads to an increase in inquiries cannot be answered with a clear yes or no. It depends on various factors. If the factors mentioned above are carefully considered and all necessary precautions are taken, for example with regard to sufficient traffic on the website, there is absolutely nothing standing in the way of an increase in inquiries and leads.

Would you like to talk to experts about whether your product or company is suitable for implementing a configurator? We are at your disposal for a non-binding discussion.